Orig3n is trying to change the future of health, leading the way in research on regenerative medicine. In the meantime, they’re funding this research by selling specialized DNA tests, allowing consumers to learn how genetics can have an impact on their diet, fitness, learning ability, and more.

Here, you’ll see some of the basic brand components I helped put together for Orig3n: Their vision, mission, tone of voice, how they talk about themselves, and a handful of spec samples across different media.