Keen Messaging + Website + Blog

Like many startups, Keen had an awesome product – in this case, a platform designed to help businesses build the exact custom analytics solution they needed – but no idea how to actually talk about it so that other people knew it was awesome.

Working with Keen, I established clearer, more conversational messaging, to help audiences understand what their product actually does (and how it can help). This new messaging was applied across the brand – including a redesigned website and regular blog posts, key content marketing for bringing in new prospects.

  • Role Strategy, UI/UX, Writing, Oversight
  • For Keen Analytics
  • Type Website, Messaging, Case Studies, Content Marketing

Basically the second I started working in tech, I wanted to do a “backend” pun. Finally – my dream realized!

A huge part of the site and messaging was quickly and concisely defining a lot of complex concepts, so even someone fresh to the space could understand them.

Content marketing was the cornerstone of how Keen built their brand and their audience in their early stages. I was brought as "blog czar" to help.

Acting as writer, ghostwriter, editor, interviewer, and project manager, I worked with the team to produce a variety of frequent, compelling content.

From personal stories to new product features, case studies and new startup advice, I helped ensure even the most complicated posts were not only clear and informative, but fun to read.