Not sure if you’d heard, but there are a LOT of data companies out there. And they’re all saying the exact same thing! “Data into insights, data into insights.” Working with Origami Logic, a marketing analytics company, I wanted to not only move past these clichés, but actually poke some fun at them.
Establishing new brand messaging (where the rule, above all, was, “talk like an actual person from earth”), I brought this new voice to their website, where I explained their complex product in simple, straightforward terms – right down to a product explainer animation I helped concept and develop.
“Data into insights” is a MASSIVE cliché in analytics. The goal of the messaging was to go beyond the vague benefit of “insights,,” and get specific about how data can tangibly help you and your business.
Origami's technology is extremely advanced, which can make it extremely difficult to explain. I helped develop an animation to bring some clarity to the how and why of the product.
