The Qliktastic 5 Campaign

Qlik’s embedded analytics platform covers 5 powerful use cases with 5 unique sets of capabilities. The real magic, though, happens when they work together – combined, they allow customers to tackle practically any data challenge or need.

To really highlight these 5 solutions – both individually and complementarily – I developed a campaign personifying them as the Ultimate Heist Team: A slightly off-the-wall Ocean’s 11 squad that’s always got your back across every aspect of data.

  • Role Concepting, Writing
  • For Qlik Analytics
  • Type Integrated Campaign, Concepting, Email, Social, Print, Website

Each character was chosen to personify a particular type of analytics – e.g., the Explorer represents self-guided analytics, and the ability to track down findings on your own.

The reader was positioned as the mastermind of this data-driven superhero team.

The campaign was extended across print, web, email, and social.

The Qliktastic 5 even had their own LinkedIn page, where we would reach out to customers, offering our unique assistance with their data needs.

Unfortunately, the client did NOT sign off on the Magic: The Gathering game we wanted to do, but a girl can dream.