GARAGE SALE INFINITY DOT COM

Every 10 years, my Bay Area friends accrue so many random, wacky, usually useless objects that they begin to completely overflow their homes.

This is where I come in. For now 2 times running, I single-handedly developed GARAGE SALE INFINITY – a comically over-the-top integrated marketing campaign to massively promote a one-day garage sale of all these bizarre items. Web. Video. Social. OOH. Sandwich boards. You name it.

At turns ominous, portentous, silly, and surreal, the content nonetheless captured attention both around and outside the neighborhood. And the main thing, most of the stuff did get sold!

What better way to promote an extremely local garage sale than a robust web presence!

The primary pitch. Recorded in one take.

"American Horror Story" was just coming into the zeitgeist, so I decided to take advantage.

One of the sale's many gimmicks were "$5 Mystery Boxes," which could contain practically anything! For example...

These backstories were invented on the spot, in an attempt to parrot professional auction sites. Best viewed as a series. https://tinyurl.com/4pkpw4ub

Will this cost me some crypto clients? I'll just have to live with that.

In the second iteration, I was convinced that we actually needed to promote out in the real world, so I produced many, many OOH posters.

In a low-key war with the local police, we printed hundreds of copies and papered (and repapered) the town.

I also introduced a more robust social media presence, to spread the word wider across friends and lovers, and so I could generate more content on the fly.

Basic introductory video.

Sample product highlight reel.

My response to the previous post.

It was an open question amongst some whether this was an actual event, or just an odd art piece. Exactly the razor's edge we wanted to be walking, in my mind.

The only good EDM song.