Listen, I’m just really excited to have had a billboard, OK?
Hightail (formerly YouSendIt) was a recently redesigned, rebranded file-sharing service looking to go after major players like Box and Dropbox by focusing on the needs of creative professionals in particular.
Working with Hightail, I developed a variety of sassy, aggressive messaging, including a new tagline (“Keep your ideas moving”) and my first-ever billboard – in downtown SF along the 101!
Listen, I’m just really excited to have had a billboard, OK?