Qlik "Open Relationship" Campaign

Qlik, a data analytics platform, was looking to stand out in a market often touting the same basic features and benefits. (“Data into insights," anyone?)

Starting with their key benefit of an "open” platform – i.e., software that plays well with any data and any tool – I came up with the idea of an “open relationship with data.” From there, we tied that concept to the idea of online dating, using risqué double entendres within an invented dating app to show how Qlik is the perfect match for anyone on the market for a data partner.

SILVER WINNER AT THE ASSOCIATION OF NATIONAL ADVERTISERS B2 AWARDS FOR PRINT AD AND ENTERPRISE CAMPAIGN

  • Role Concepting / Pitching / Writing / Oversight
  • For Qlik Analytics
  • Type Integrated Campaign, Awareness, Demand Gen, Display, Social, Video, Swag, Content Marketing

The multi-page print spread opened that year's Fortune 500 issue, announcing the campaign to the world.

As part of Qlik's Fortune 500 partnership, the campaign was also featured across Fortune.com – one of the most successful campaigns in the site's history.

Open Relationship ads were also featured on digital signage in airports around the world.

Another example of an airport ad, this time using the messaging functionality of a dating app.

You'd think you'd run out of data-related innuendo, but I just kept finding new ways to extend it across display and social.

For in-person events, we created Open Relationship candles, to help spark new matches with Qlik.