The overall theme of the book was the important role that flavor plays in memory – both in helping us to recall past events and in helping us to generate future memories.
Although the book told one interconnected story, I added additional flavor facts as asides, to demonstrate our knowledge of the industry.
The book not only highlighted the importance of flavor, but the importance of those who create and maintain those flavors, stroking potential clients' egos a bit.
To further demonstrate our depth of knowledge and research about the food industry, I helped develop a number of infographics throughout the piece.
After tooting our potential clients' horns some more, I closed by bringing it back to our unique understanding of the importance of flavor and how this made us well-suited for helping food companies tell their stories.