Norwest Rebrand & Website

Norwest – a major venture capital firm – was looking to stand out in a sea of similar-sounding investors, by softening their tone and really focusing on the human side of investing: In particular, the unique, side-by-side support their expert team offers every company in their portfolio, every step of the way.

I helped establish NVP’s new foundational brand idea – “Together for the Journey” – and from there, developed a robust bible of core voice and messaging, eventually culminating in a new website for the new Norwest.

  • Role Writer, Strategist, UI/UX, Pitching, Client Management
  • For Norwest Venture Partners
  • Type Website, Messaging, Tone of Voice, Brand Platform, Brand Messaging, Video, Swag
  • URL nvp.com

The goal was to position Norwest as a true partner and advocate that provides portfolio companies with support and guidance beyond the initial investment.

The brand and site are grounded in the power of people: Both the Norwest team, and the driven partners they work with.

A lot of focus was put on past achievement, future potential, and each business' unique path to success.

Norwest particularly wanted to highlight their commitment to their values – a rarity in this particular industry.

Norwest particularly wanted to highlight their commitment to their values – a rarity in this particular industry.

Not to brag, but Norwest actually fired my agency after I wrote the initial brand messaging, because they weren't liking our design work. But! They came back to us when none of the other writers they tried could match the voice and messages they wanted.