Keen IO Blog

Personal Posts

Post-Mortems

PR-Style Announcements

Interviews

Product Announcements

Feature Announcements

Case Studies

Clickbait

Guest Posts

Advice

How-To Guides

Thought Leadership Pieces

Event Recaps

Talks

Company Culture Pieces

Product Info

Description

Keen IO was big on content marketing before it was even called content marketing. An early-stage startup trying to gain traction with their custom analytics product, Keen wanted to grab attention and build a brand people liked and trusted without spending a ton of money, and blogging was the way to go.

As the company started to take off, the Keen team only had more content they wanted to produce, so I was brought on as sort of a “blog czar.” Acting as writer, ghostwriter, interviewer, editor, and people wrangler as needed, I worked with the team to develop an editorial process and produce regular, compelling content in a variety of areas, including:

– Personal Posts
– Post-Mortems
– PR-Style Announcements
– Interviews
– Product Announcements
– Feature Announcements
– Case Studies
– Clickbait
– Guest Posts
– Advice
– How-To Guides
– Thought Leadership Pieces
– Event Recaps
– Talks
– Company Culture Pieces
– Product Info

I also photoshopped a lot of charmingly amateurish images for blog posts, which is the main thing I really want to brag about here.

(Links to full pieces available upon request!)

Role

Writer, Editor, Blog Czar

For

Keen IO

Date

2013 – 2015

Type

Blog Posts, Content Marketing, Amazing Photoshop Work