Opinion8 Naming + Messaging + Website

A Korean startup with a unique take on the search engine (one that gathered opinions and built a consensus to offer specific recommendations), unfortunately, they didn’t have a good way of explaining what they did to American audiences – or even a name.

I was brought on to name their company (Opinion8) and product (PopOp, short for Popular Opinion), develop initial messaging to turn their complex technology into a clear story, and then build out that story into a website.

  • Role Writer, Strategist
  • For Opinion8 / PopOp
  • Type Website, Naming, Messaging

As is often the case with early-stage startups, the company was more focused on the tech than the benefits. Here, I split the difference, showing how AND why PopOp is amazing.