BioGaia Slider Banner Ad

The little bottle of BioGaia in the lower right shakes slightly, letting users know they can interact with it. The ad also plays on its own after 15 seconds, however.

As the level of BioGaia is increased upward with the slider, the baby's mood gradually improves, from miserable, to content, to possibly a little manic.

The sliding action subtly reinforces that, the more parents give their baby BioGaia, the happier the child will be. Or maybe not so subtly. Either way.

This is the expanded rollover state for the ad, because everyone loves ads that expand when you roll over them.


BioGaia ProTectis is a natural probiotic formulated specially for infants, helping them develop the right stomach bacteria early on so that they can avoid common baby tummy troubles like colic and gas. Unlike competing products, BioGaia doesn’t just soothe the symptoms of these conditions, it actually helps prevent the conditions themselves.

I developed the concept for this interactive banner ad, in which parents learn that BioGaia helps build up healthy bacteria in infants' tummies, for happier babies. The ad was featured on a number of parenting and pregnancy websites.

I’ve mentioned I’m really into banner ads, right?


Everidis Health Sciences


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