All 3 segments of the illustration would flip, revealing a different infant digestive problem and a different facial expression for the baby.
I really wanted to add a 5th slide for diarrhea, but I was shot down. It is my dream to someday include the word "diarrhea" in an ad. Perhaps you can help me with this?
The ad resolves on a happy baby, showing parents that they can change the story of their baby's tummy troubles with BioGaia.
I developed this tagline for the product, which I believe has been used in other BioGaia promotions since.
This is the expanded rollover state for the ad, because everyone loves ads that expand when you roll over them.