OPTI eMagazine was developed with a blog-like format and divided into 4 sections: Confessions, Culture, Health & Beauty, and Viewpoints.
Articles ranged from short fiction to humor articles to Q&A columns, each with its own original artwork and often including an extra game, quiz, or interactive feature.
The Culture section focused on the subject of the eyes in communication: The power of eye contact; the role of eyes in music, film, and art; and views about the eyes from different cultures around the world.
The Health & Beauty section featured content on how to better take care of your eyes – diet, spa techniques, tips for going green – and how to better show them off – fashion, makeup, travel advice, etc. I used a ton of crazy pen names; it was awesome.
The Viewpoints section offered a number of true stories from unique perspectives, from a tongue-in-cheek eye advice article, to eye-related humor columns, to eye adventures told in comic book format.