OPTI eMagazine was developed with a blog-like format and divided into 4 sections: Confessions, Culture, Health & Beauty, and Viewpoints.
The Confessions section focused on original short stories about eyes and contact lens wear, ranging from humor to romance. Every piece focused on the benefits that come with contact lenses – convenience, confidence, improved appearance, etc.
The Culture section focused on the subject of the eyes in communication: The power of eye contact; the role of eyes in music, film, and art; and views about the eyes from different cultures around the world.
The Health & Beauty section featured content on how to better take care of your eyes – diet, spa techniques, tips for going green – and how to better show them off – fashion, makeup, travel advice, etc. I used a ton of crazy pen names; it was awesome.
The Viewpoints section offered a number of true stories from unique perspectives, from a tongue-in-cheek eye advice article, to eye-related humor columns, to eye adventures told in comic book format.